{"id":365,"date":"2026-08-31T14:18:19","date_gmt":"2026-08-31T14:18:19","guid":{"rendered":"https:\/\/weareseven.com\/blog\/?p=365"},"modified":"2026-08-31T15:25:32","modified_gmt":"2026-08-31T15:25:32","slug":"7-web-design-tips-to-sell-handmade-items-online","status":"publish","type":"post","link":"https:\/\/weareseven.com\/blog\/2026\/08\/31\/7-web-design-tips-to-sell-handmade-items-online\/","title":{"rendered":"7 Web Design Tips to Sell Handmade Items Online"},"content":{"rendered":"\n

Attracting attention with your artisan business website<\/h2>\n\n\n\n

Ready to craft the perfect website for your artisan business? Whether you\u2019re an experienced web designer branching out into new territory or a non-coder just getting started, We Are Seven is here to help. We\u2019ll get you ready to sell your handmade items online in no time.<\/p>\n\n\n\n

Getting people to notice your online artisan business<\/h2>\n\n\n\n

As an artisan crafter, you know how hard it can be to strike the balance between the ubiquitous and the avant garde<\/em>. Too innovative, and potential buyers will see your craft as confusing or difficult to use. But if you err on the side of being too bland, those same buyers will never even turn their heads. The same thing is true in web design. The product type should be instantly apparent; Your style should be unique.<\/strong><\/p>\n\n\n\n

The reality is that whether you\u2019re a crafter, tradesperson, artist, or author, as a businessperson you don\u2019t want to stand out too much. A viewer should immediately know they\u2019re looking at a cutting board, rather than a piece of wall art. They should also see what makes this cutting board subtly different from all the others they\u2019ve seen before. You want your products (and your artisan business as a whole) to be instantly recognizable, while still having that ‘je ne sais quoi’<\/em> that sets them apart from every other Etsy listing or craft booth.<\/p>\n\n\n\n

So how do you pull all of this off? What\u2019s the secret to standing out without going over the top (and potentially opening yourself up to ridicule\u2014remember Regretsy<\/a>)? If you want to sell handmade items online, you need top-tier web design.<\/p>\n\n\n\n

How to set your products apart with web design<\/h2>\n\n\n\n

We\u2019ve whittled this topic down into a tidy list of three things to keep in mind when finding that sweet spot between attention-grabbing and anxiety-inducing. When designing your artisan business’ website, make sure to:<\/p>\n\n\n\n

1. Create a color palette that works for your products<\/h3>\n\n\n\n

When it comes to your website\u2019s color palette, it\u2019s easy to get lost in color psychology, industry trends, and your own preferences. All of those are important, but if you want to keep it simple and effective, focus on your products.<\/p>\n\n\n\n

You\u2019ll want to make sure you choose a color palette that makes your work look great. That color may be white, but it probably isn\u2019t. Unicorn Eclipse<\/a> uses a light pink background instead of white. This ties into most of their products and creates an immediate impression on website visitors.<\/p>\n\n\n\n

2. Reflect your materials in the design<\/h3>\n\n\n\n

There\u2019s a reason we went with a paper texture and kraft accents for this website. We wanted it to have a handmade feel as well as a recognizable look. If you work with marble, try a marbled background. If you work with clay, lean into a terra cotta color scheme. You can be subtle, but you can\u2019t be bashful.<\/strong><\/p>\n\n\n\n

\"7
Image by wildwoodstones<\/a><\/figcaption><\/figure>\n\n\n\n

Amber Jean<\/a> is a sculptor who works primarily with wood. Her website uses a wood grain frame. Before you ever see her artwork, you know what kind of work she produces.<\/p>\n\n\n\n

3. Put your brand on everything<\/h3>\n\n\n\n

What we said about being bashful applies here, too. To successfully sell handmade items online, you need your business name to stick in vistors\u2019 heads. More than that, you want them to associate your brand with your products. When designing an online artisan business, it\u2019s vital that the brand is infused into the structure. That can mean having your logo in the corner of every page, but it should go further. Looking back to Unicorn Eclipse, the creators have their artwork on the header of each and every page as well.<\/p>\n\n\n\n

A few things to avoid when designing your web-based artisan business<\/h2>\n\n\n\n

Now that you have the three main \u201cdo\u2019s,\u201d let\u2019s get into a few \u201cdon\u2019t\u2019s.\u201d When designing your web store\u2026<\/p>\n\n\n\n

4. Don\u2019t put your visitors in a maze<\/h3>\n\n\n\n

This isn\u2019t the time to get creative with navigation or site layout. Avoid the temptation of the sideways scroll bar. Make sure all of your site\u2019s pages are visible in the main site navigation (use drop-down menus if you have a lot of sub-categories). You don\u2019t want your visitors to spend any mental energy trying to find your products, their shopping cart, or important information like your privacy policy or contact methods. If you want to sell your handmade items online, make sure they\u2019re easy to buy.<\/strong><\/p>\n\n\n\n

5. Don\u2019t under-categorize<\/h3>\n\n\n\n

Group your products into as many different categories as they fit into, even if some of your product pages feel a little redundant. It\u2019s unlikely that a visitor will sit down and click through every page, becoming annoyed at seeing the same products in multiple categories. What is<\/em> likely is a visitor clicking on one category and missing a product they\u2019d really like because it\u2019s only listed on an overlapping page. Placing products in more than one category is one of the benefits of having an online artisan business, as opposed to a brick-and-mortar shop. Take advantage of it.<\/p>\n\n\n\n

6. Don\u2019t crowd your products<\/h3>\n\n\n\n

A best practice is to keep columns limited to three across and rows to around ten. If you have the ability to allow users to select how many items per page they want to see, that\u2019s fine. But if not, let them click through multiple pages instead of scrolling endlessly.<\/p>\n\n\n\n

\"7
Image by Dimitris Vetsikas<\/a><\/figcaption><\/figure>\n\n\n\n

If you want a maximalist design, go for a patterned background, not a cluttered site. At the end of the day, designing an online shop is about presenting your products. A museum doesn\u2019t cram everything it has into one room, or even one wing. It lets each room present enough artwork that it doesn\u2019t overwhelm the visitor.<\/p>\n\n\n\n

You\u2019ve got good design sense. Trust it.<\/h2>\n\n\n\n

When you get right down to it, selling handmade items online is pretty similar to setting up your booth at a farmer\u2019s market or craft show. You want your booth to be distinctive, easy to navigate, and pleasant to be in. You already have a good sense of design as a creator. So tip #7 is: Don\u2019t shy away from your instincts for design just because you\u2019re working in a different medium.<\/p>\n\n\n\n

What tips would you add to this list? Let us know in the comments below!<\/p>\n\n\n\n

\n\n\n\n

In future posts, we\u2019ll go into product layouts<\/strong>, shopping cart options<\/strong>, and visitor retention<\/strong>. To be notified when these posts are available, sign up for our mailing list.<\/p>\n\n\n\n

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Featured image by DenThemes Market<\/a><\/em><\/p>\n\n\n\n

This blog was written by a human for We Are Seven without any input from generative AI.<\/em><\/strong> For permissions or questions, please contact us<\/a>.<\/em><\/h5>\n","protected":false},"excerpt":{"rendered":"

Attracting attention with your artisan business website Ready to craft the perfect website for your artisan business? Whether you\u2019re an experienced web designer branching out into new territory or a non-coder just getting started, We Are Seven is here to help. We\u2019ll get you ready to sell your handmade items online in no time. Getting […]<\/p>\n","protected":false},"author":1,"featured_media":366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9,12],"tags":[],"class_list":["post-365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artisans","category-web-design"],"yoast_head":"\n7 Web Design Tips to Sell Handmade Items Online - We Are Seven<\/title>\n<meta name=\"description\" content=\"Ready to craft the perfect website for your artisan business? 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