{"id":119,"date":"2026-05-25T14:59:15","date_gmt":"2026-05-25T14:59:15","guid":{"rendered":"http:\/\/weareseven.com\/blog\/?p=119"},"modified":"2026-08-14T01:00:59","modified_gmt":"2026-08-14T01:00:59","slug":"im-an-etsy-entrepreneur-do-i-need-my-own-website","status":"publish","type":"post","link":"https:\/\/weareseven.com\/blog\/2026\/05\/25\/im-an-etsy-entrepreneur-do-i-need-my-own-website\/","title":{"rendered":"I\u2019m an Etsy Entrepreneur. Do I Need My Own Website?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Explore the pros and cons of managing your craft business website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even though we&#8217;re web developers, we didn\u2019t plan to start a new craft business website for a member&#8217;s Etsy business. We figured, why bother dealing with all that when we could just rely on the Etsy storefront? After all, no matter how well-optimized our own site was, it would never draw the buyers that Etsy does. It seemed like a waste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soon enough, however, we realized it was probably a bigger waste not to have our own online base of operations. Let us explain why.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What a website offers you as a maker and seller<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are three main reasons to have a website dedicated to your crafts, services, or intellectual products. Those are\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better branding \u2014 You can create a much stronger brand identity with a website than you could with a shop banner.<\/li>\n\n\n\n<li>Smoother sales \u2014 If something goes wrong with a third-party sales platform, you don\u2019t need to lose all of your income.<\/li>\n\n\n\n<li>Easier access to\/from buyers \u2014 Stay in touch with your clients no matter what happens on your preferred sales platform.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But are those advantages worth starting an entire website? Let\u2019s get into the good and the bad of sales site management to find out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pros and cons of starting a craft business website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below are the more universal benefits and disadvantages of having your own storefront instead of relying only on one of the major sales platforms. If you\u2019re interested in seeing an industry-specific list, just let us know! We\u2019ll be glad to go into more detail in a future post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-custom-color-2-color has-text-color has-link-color wp-elements-1\">Pros<\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color wp-elements-2\"><strong>Better branding<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond a header image, you don\u2019t have much say in how your Etsy storefront is presented. That\u2019s an advantage in that it offers users a simpler experience. But it\u2019s a disadvantage when it comes to brand recognition. With your own <a href=\"https:\/\/weareseven.com\/portfolio.html\">custom website<\/a>, however, you can create a comprehensive look on every page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/unicorneclipse.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unicorn Eclipse<\/a> is a great example of how to do this right. Everything, from the site\u2019s colors and fonts to the layout and image borders is customized to reflect the creators\u2019 products. This small business also has an Etsy shop, but when it comes to what will stick in a buyer\u2019s memory, there\u2019s no comparison.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color wp-elements-3\"><strong>A backup storefront <\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Back in 2024, <a href=\"https:\/\/cpkdiana.blogspot.com\/2025\/03\/barred-from-using-b-word-mattels-ip.html\" target=\"_blank\" rel=\"noreferrer noopener\">Mattel claimed IP infringement on Etsy sellers<\/a> for using the name \u201cBarbie\u201d in their listing names. This resulted in listings being removed and, allegedly, entire Etsy stores being shut down (something that happens when a shop has multiple violations). Then, in 2025, the company began leveling copyright strikes against doll pattern designers for using their dolls as models for doll clothes, citing the fact that American Girl Doll face molds are under their copyright, so even displaying an image of the doll&#8217;s face was a copyright violation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The point is that even if you believe you\u2019re doing everything by the book, you could still lose your shop overnight. But as long as you have your own website with an open and established shop, you can transition seamlessly to selling exclusively through your site if the need arises. And if you have a mailing list (which you can share with buyers in every pattern download or physical sale), you can reach out to clients immediately to let them know what\u2019s happened.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color wp-elements-4\"><strong>Regular client\u00e8le<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It isn\u2019t easy to do, but you can foster a loyal fanbase through your own website. When a seller on Etsy has their own site, customers are more likely to buy from them again (especially if they offer a coupon code that can only be used on their own site). Building a relationship with your buyers through email updates, behind-the-scenes previews, and exclusive offers is how you turn a one-time customer into a long-term fan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, that comes with certain disadvantages as well\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-custom-color-2-color has-text-color has-link-color wp-elements-5\">Cons<\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color wp-elements-6\"><strong>More responsibility<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll have to make decisions about where to find web hosting, what shopping cart or sales service to use, and how and where to register your domain. And depending on what type of e-commerce you chose, you might have to manage your inventory manually. You also won\u2019t have the buffer of Etsy\u2019s policies if something goes wrong.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color wp-elements-7\"><strong>Additional time<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you leave all the designing and coding up to someone else (<a href=\"https:\/\/weareseven.com\/request-a-quote.html\">hey, who dropped this plug<\/a>?), starting up a website is still going to take some time and energy. It\u2019ll be like managing a shop on another sales platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color wp-elements-8\"><strong>Extra expenses<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Even just a few extra dollars a month adds up. Beyond that, introductory rates on web hosting and domain name registration tend to go up each year. This is why we didn\u2019t list \u201cno seller&#8217;s fees\u201d in the pros section\u2014financially, it generally evens out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which is right for you?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your Etsy business is a side hustle you only plan to do for a limited time, it\u2019s probably not worthwhile to set up your own website. But if you\u2019re trying to establish yourself as a name in your industry or plan to keep your business going for years, you definitely don\u2019t want to pin your success on a single site that you don\u2019t control.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weareseven.com\/request-a-quote.html\">Request a Custom Quote<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, if your heart is set on starting your own website, consider opting for a free site that\u2019s a base for your brand, but not for e-commerce. You can post blogs and foster brand loyalty with behind-the-scenes looks, but leave all the sales to Etsy. We recommend use a newsletter for this\u2014either with a dedicated mailing list service or something like Substack. A free blog that links to your shop could also be a great tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you an Etsy entrepreneur, or thinking about becoming one? What are your goals for your online web presence? Let us know in the comments below!<\/p>\n\n\n\n<p class=\"has-text-align-left has-custom-color-1-color has-text-color has-link-color has-bricolage-grotesque-font-family has-small-font-size wp-elements-9 wp-block-paragraph\" style=\"font-style:italic;font-weight:200\">The feature image for this post was taken by <a href=\"https:\/\/pixabay.com\/users\/hudsoncrafted-5201554\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deborah Hudson.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/23-1024x1024.png\" alt=\"I'm an Etsy Entrepreneur. Do I Need My Own Website? weareseven.com\" class=\"wp-image-253\" style=\"width:409px;height:auto\" srcset=\"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/23-1024x1024.png 1024w, https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/23-300x300.png 300w, https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/23-150x150.png 150w, https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/23-768x768.png 768w, https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/23.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-custom-color-1-color has-text-color has-link-color has-eb-garamond-font-family has-small-font-size wp-elements-10 wp-block-paragraph\" style=\"font-style:italic;font-weight:600\">This post was written by a human for We Are Seven without any input from generative AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the pros and cons of managing your craft business website Even though we&#8217;re web developers, we didn\u2019t plan to start a new craft business website for a member&#8217;s Etsy business. We figured, why bother dealing with all that when we could just rely on the Etsy storefront? After all, no matter how well-optimized our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artisans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I\u2019m an Etsy Entrepreneur. 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