{"id":100,"date":"2026-05-22T18:36:58","date_gmt":"2026-05-22T18:36:58","guid":{"rendered":"http:\/\/weareseven.com\/blog\/?p=100"},"modified":"2026-08-14T00:00:35","modified_gmt":"2026-08-14T00:00:35","slug":"authors-when-should-you-choose-a-web-builder","status":"publish","type":"post","link":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/","title":{"rendered":"Authors: When Should You Choose a Web Builder?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-custom-color-2-color has-text-color has-link-color has-bricolage-grotesque-font-family wp-elements-1\">Sometimes it&#8217;s best to start with a low-cost author website<\/h2>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-2 wp-block-paragraph\">As a creative collective earning our bread and butter designing custom, hand-coded websites, you\u2019d think we\u2019d tell authors they should avoid generic websites at all costs. But we don\u2019t. In fact, during every consultation, we make sure the author we&#8217;re working with is certain that a custom website is in their best interest. Because the truth is that there are times when a basic web builder is really all you need.<\/p>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-3 wp-block-paragraph\" style=\"line-height:1.5\">In this blog, we&#8217;re going to go over a few of the talking points we use in our consultations to help you decide if a custom-designed website is right for your author page. Let\u2019s start with a few basic questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color has-eb-garamond-font-family wp-elements-4\">How many books do you currently have?<\/h3>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-5 wp-block-paragraph\">If you\u2019re in the processing of publishing your one and only book, the expense of a custom author website might not be financially feasible. You might be better off with a low cost or free site while you\u2019re just getting started. Then, once the sales to come in and your bibliography expands, you can invest in a high-end website.<\/p>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-6 wp-block-paragraph\">On the other side of things, if you have a large social media presence and hope to start off with a good number of sales, you\u2019ll probably want a professionally built website as a resource for your fans, even if your current publication count is zero.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color has-eb-garamond-font-family wp-elements-7\">Do you want a multi-purpose site?<\/h3>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-8 wp-block-paragraph\">The ideal author website should serve several purposes. It should be a hub for your fans, a place where you can share your thoughts via a blog, post updates and press releases about your publications, and sell your books. This makes a website a worthwhile investment of your time and money.<\/p>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-9 wp-block-paragraph\">If all you\u2019re really looking for is a place to put your blog, you might be better off with a free blogging platform, like WordPress, or a newsletter service, such as Substack. You can always integrate that into a professional website later on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color has-eb-garamond-font-family wp-elements-10\">Are you going to sell books on your site?<\/h3>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-11 wp-block-paragraph\">Selling signed copies of your books directly from your own site is a great way to increase your profit margins. However, free website builders don\u2019t always offer e-commerce options. If the main reason you want an author website is to sell signed copies and special editions, you\u2019ll probably need to purchase a paid version of your free hosting plan. At that price point, it might be worth considering a custom-built website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-custom-color-1-color has-text-color has-link-color has-eb-garamond-font-family wp-elements-12\">The bottom line is, it all depends.<\/h3>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-13 wp-block-paragraph\">Seeing \u201cWebsite by [Free Hosting Provider]!\u201d on every page may not give off high-end vibes, but that doesn\u2019t mean it\u2019s a bad place to start. If your needs are few and your budget is limited, beginning with a basic web builder and a free hosting plan could be the best way to build your online brand.<\/p>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-14 wp-block-paragraph\">Your own, custom author website is an excellent resource if you can afford it, but if you\u2019re waiting to make your first sale, it\u2019s fine to hold off for a while. What we strongly recommend, however, is snapping up your domain name. Many free and low-cost site builders will allow you to use your own URL, but even if they don\u2019t, it\u2019s worth $7-20 per year to hold your spot.<\/p>\n\n\n\n<p class=\"has-custom-color-1-color has-text-color has-link-color has-system-font-font-family wp-elements-15 wp-block-paragraph\">When you\u2019re ready to upgrade to a custom-built website, the right designer will be ready, too.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weareseven.com\/contact.html\">Request a Consultation<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes it&#8217;s best to start with a low-cost author website As a creative collective earning our bread and butter designing custom, hand-coded websites, you\u2019d think we\u2019d tell authors they should avoid generic websites at all costs. But we don\u2019t. In fact, during every consultation, we make sure the author we&#8217;re working with is certain that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7,12],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-authors","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Authors: When Should You Choose a Web Builder? - We Are Seven<\/title>\n<meta name=\"description\" content=\"Should you use a free web builder for your author website? Learn about the pros and cons from a professional web developer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Authors: When Should You Choose a Web Builder? - We Are Seven\" \/>\n<meta property=\"og:description\" content=\"Should you use a free web builder for your author website? Learn about the pros and cons from a professional web developer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/\" \/>\n<meta property=\"og:site_name\" content=\"We Are Seven\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/We-Are-Seven-Web-Design\/61592566410997\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T18:36:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-14T00:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/hunt-er-typewriter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"We Are Seven\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"We Are Seven\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/\"},\"author\":{\"name\":\"We Are Seven\",\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/#\\\/schema\\\/person\\\/cf1c895c16e6793ef3fcd4b16b42927f\"},\"headline\":\"Authors: When Should You Choose a Web Builder?\",\"datePublished\":\"2026-05-22T18:36:58+00:00\",\"dateModified\":\"2026-08-14T00:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/\"},\"wordCount\":593,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hunt-er-typewriter.jpg\",\"articleSection\":[\"Authors\",\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/\",\"url\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/\",\"name\":\"Authors: When Should You Choose a Web Builder? - We Are Seven\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hunt-er-typewriter.jpg\",\"datePublished\":\"2026-05-22T18:36:58+00:00\",\"dateModified\":\"2026-08-14T00:00:35+00:00\",\"description\":\"Should you use a free web builder for your author website? Learn about the pros and cons from a professional web developer.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/#primaryimage\",\"url\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hunt-er-typewriter.jpg\",\"contentUrl\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hunt-er-typewriter.jpg\",\"width\":640,\"height\":407,\"caption\":\"Typewriter image by Pawe\u0142 Grzegorz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/2026\\\/05\\\/22\\\/authors-when-should-you-choose-a-web-builder\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Authors: When Should You Choose a Web Builder?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/\",\"name\":\"We Are Seven\",\"description\":\"Advice for artists, artisans, authors, and other creators\",\"publisher\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/#organization\",\"name\":\"We Are Seven\",\"url\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/logo.png\",\"width\":275,\"height\":200,\"caption\":\"We Are Seven\"},\"image\":{\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/We-Are-Seven-Web-Design\\\/61592566410997\\\/\",\"https:\\\/\\\/www.instagram.com\\\/we.are.seven_studios\",\"https:\\\/\\\/dribbble.com\\\/weareseven\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/we-are-seven-studios\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/#\\\/schema\\\/person\\\/cf1c895c16e6793ef3fcd4b16b42927f\",\"name\":\"We Are Seven\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/043eb8541f9a33b9780fc4fb3a23205153d74f7a48060e35846afb48c202537e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/043eb8541f9a33b9780fc4fb3a23205153d74f7a48060e35846afb48c202537e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/043eb8541f9a33b9780fc4fb3a23205153d74f7a48060e35846afb48c202537e?s=96&d=mm&r=g\",\"caption\":\"We Are Seven\"},\"sameAs\":[\"http:\\\/\\\/weareseven.com\\\/blog\"],\"url\":\"https:\\\/\\\/weareseven.com\\\/blog\\\/author\\\/weareseven\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Authors: When Should You Choose a Web Builder? - We Are Seven","description":"Should you use a free web builder for your author website? Learn about the pros and cons from a professional web developer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/","og_locale":"en_US","og_type":"article","og_title":"Authors: When Should You Choose a Web Builder? - We Are Seven","og_description":"Should you use a free web builder for your author website? Learn about the pros and cons from a professional web developer.","og_url":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/","og_site_name":"We Are Seven","article_publisher":"https:\/\/www.facebook.com\/people\/We-Are-Seven-Web-Design\/61592566410997\/","article_published_time":"2026-05-22T18:36:58+00:00","article_modified_time":"2026-08-14T00:00:35+00:00","og_image":[{"width":640,"height":407,"url":"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/hunt-er-typewriter.jpg","type":"image\/jpeg"}],"author":"We Are Seven","twitter_card":"summary_large_image","twitter_misc":{"Written by":"We Are Seven","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/#article","isPartOf":{"@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/"},"author":{"name":"We Are Seven","@id":"https:\/\/weareseven.com\/blog\/#\/schema\/person\/cf1c895c16e6793ef3fcd4b16b42927f"},"headline":"Authors: When Should You Choose a Web Builder?","datePublished":"2026-05-22T18:36:58+00:00","dateModified":"2026-08-14T00:00:35+00:00","mainEntityOfPage":{"@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/"},"wordCount":593,"commentCount":1,"publisher":{"@id":"https:\/\/weareseven.com\/blog\/#organization"},"image":{"@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/#primaryimage"},"thumbnailUrl":"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/hunt-er-typewriter.jpg","articleSection":["Authors","Web Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/","url":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/","name":"Authors: When Should You Choose a Web Builder? - We Are Seven","isPartOf":{"@id":"https:\/\/weareseven.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/#primaryimage"},"image":{"@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/#primaryimage"},"thumbnailUrl":"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/hunt-er-typewriter.jpg","datePublished":"2026-05-22T18:36:58+00:00","dateModified":"2026-08-14T00:00:35+00:00","description":"Should you use a free web builder for your author website? Learn about the pros and cons from a professional web developer.","breadcrumb":{"@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/#primaryimage","url":"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/hunt-er-typewriter.jpg","contentUrl":"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/hunt-er-typewriter.jpg","width":640,"height":407,"caption":"Typewriter image by Pawe\u0142 Grzegorz"},{"@type":"BreadcrumbList","@id":"https:\/\/weareseven.com\/blog\/2026\/05\/22\/authors-when-should-you-choose-a-web-builder\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/weareseven.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Authors: When Should You Choose a Web Builder?"}]},{"@type":"WebSite","@id":"https:\/\/weareseven.com\/blog\/#website","url":"https:\/\/weareseven.com\/blog\/","name":"We Are Seven","description":"Advice for artists, artisans, authors, and other creators","publisher":{"@id":"https:\/\/weareseven.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/weareseven.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/weareseven.com\/blog\/#organization","name":"We Are Seven","url":"https:\/\/weareseven.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/weareseven.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/07\/logo.png","contentUrl":"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/07\/logo.png","width":275,"height":200,"caption":"We Are Seven"},"image":{"@id":"https:\/\/weareseven.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/We-Are-Seven-Web-Design\/61592566410997\/","https:\/\/www.instagram.com\/we.are.seven_studios","https:\/\/dribbble.com\/weareseven","https:\/\/www.linkedin.com\/company\/we-are-seven-studios"]},{"@type":"Person","@id":"https:\/\/weareseven.com\/blog\/#\/schema\/person\/cf1c895c16e6793ef3fcd4b16b42927f","name":"We Are Seven","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/043eb8541f9a33b9780fc4fb3a23205153d74f7a48060e35846afb48c202537e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/043eb8541f9a33b9780fc4fb3a23205153d74f7a48060e35846afb48c202537e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/043eb8541f9a33b9780fc4fb3a23205153d74f7a48060e35846afb48c202537e?s=96&d=mm&r=g","caption":"We Are Seven"},"sameAs":["http:\/\/weareseven.com\/blog"],"url":"https:\/\/weareseven.com\/blog\/author\/weareseven\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/weareseven.com\/blog\/wp-content\/uploads\/2026\/05\/hunt-er-typewriter.jpg","_links":{"self":[{"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":5,"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/posts\/100\/revisions\/209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/media\/105"}],"wp:attachment":[{"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weareseven.com\/blog\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}